Home Cookie
A platform for refugees and immigrants to start a restaurant from their own kitchens
Full Case Study Coming Soon...
Overview (Phase 1)
Hybrid fitness: Combining multiple training disciplines such as strength and endurance training to achieve a well rounded fitness level
Role
UX/UI Designer
UX Research
PROBLEM
Refugees and immigrants can't find work.
This maybe due to many reasons such as recent layoffs, the recession, pandemic, etc; leading them to take less than desirable jobs.
SOLUTION
A marketplace to sell food homemade from your own kitchen.
Design a platform that provides people with the opportunity to use their skills and passions as a way to earn an income and essentially start a small business from their own homes.
Timeline
1 months
Tools
Figma, Miro, Adobe CC
-poster-00001.jpg)
research (Phase 2)
Approach
Through extensive market research, competitive analysis, and talking with potential users, I was able to ideate through designs with feedback and research
Goals
By including the users during the early stages of the project, we hope to get an insight of some of the pain points and struggles that users might face.
Market Research
16,000 Refugees
have been welcomed in Buffalo, NY since 2002.
$3.1 Billion
The amount foreign-born residents contributed to the Gross Domestic Product in the Buffalo area in 2014.
$964.5 Million
The estimated amount by which immigrants increased the total housing value of Buffalo between 2000-2014 and continue to grow
.png)
Yelp
- Good rating system that encourages user engagement.
- Only focuses on larger established businesses
.png)
Uber Eats
- primarily used as a delivery service or middle man.
- Can be a good feature to connect with Home Cookie
Task Rabbit
- Similar to Home cookie but focuses primarily on gig economy and handymen.
Process (Phase 2)
MVP Roadmap
Using a variety of mainly free tools, I built out a roadmap that uses AI and automation tools to deliver a personalized user experience. I also included multiple backups of backups for the users information using different databases to ensure data protection.
Design (Phase 3)
Iterations and Improvements
Before settling down and committing to a final design, I brainstormed several different versions of the main pages and did some usability test/interviews to see if they are viable options. I then went back and improved the designs based on the data I gathered.
1. More Info at A Glance
- We changed the home screen to include more important information at a quick glance.
- We also Introduced more visuals such as a progress bar and charts
2. Emphasis On Just One
- Rather then listing out each workout in a column, theres an emphasis on the current workout along with a more intuitive interface
3. A More Organized Bio
- The bio was first inspired by other social medias but than changed showcase more relevant health information at the forefront.
- Progress photos are broken up into weekly blocks rather then individual photos for better organization.
Iterations and Improvements
Before settling down and committing to a final design, I brainstormed several different versions of the main pages and did some usability test/interviews to see if they are viable options. I then went back and improved the designs based on the data I gathered.
1. Combining Maps + Lists
- Similar to Zillow or Yelp, we decided to combine both views to provide more context and information at first glance
2. Categorized Restaurants
- Restaurants are categorized into specifictopics such as trending, nearby, etc.
- Sellers can promote and sdvertise their businesses through short form videos
.jpg)
3. Short Highlight Videos
- Instead of a basic bio that just shows the menu and reviews, we decided to incorporate a highlight section to highlight experiences.
- We diciddd to have more of an emphasis on each dish with all of the important information on each card.
Iterations and Improvements
Before settling down and committing to a final design, I brainstormed several different versions of the main pages and did some usability test/interviews to see if they are viable options. I then went back and improved the designs based on the data I gathered.
1. Streamlined Onboarding
- After some user feedback, we realized that the onboarding process plays a huge role in whether or not a user decides to sign up so making it as easy as possible will ensure and increase in user retention.
2. Intuitive Homescreen
- Providing more essential information at the forefront rather. then having to press multiple buttons and navigate through the app to find the info
3. Messages to Video
At first, our intention was to include only a messaging feature. However, we later realized that video calls provide doctors with a richer quantity and quality of information."
Low Fidelity Wireframes
Minimum Viable product (MVP)
Sketches
- This is the process of "redlining" which is used to highlight points of focus or necessary changes within the iterative process
.png)
No items found.
Features
01. Home page
Provides users with important information at first glance
02. Explorer
Users are able to explore sellers based on categories such as nearest, trending, etc.
03. Profile
Both buyers and sellers will have a social media-like profile that encourages interaction with the platform and other users
04. About us
Users can write a short bio that highlights their story
Onboarding Flow
Easy and seamless onboarding experience
Home Screens
- Users are greeted with a map of their current location with pins of flags representing different cuisines from sellers within their area.
- They're able to view the information in a map, list, or hybrid format.
Search and Seller Profile
- You're able to search for different cuisines around you using various filters such as whats trending, countries, and even dietary restrictions.
- Seller profiles act as a bio section and provides more insights on the sellers story, menu, reviews and even short form video highlight reels to help advertise and market their business.
.gif)
Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
.gif)
Onboarding flow
Easy and seamless onboarding experience
Home Screens
- Users are greeted with a map of their current location with pins of flags representing different cuisines from sellers within their area.
- They're able to view the information in a map, list, or hybrid format.
Search and Seller Profile
- You're able to search for different cuisines around you using various filters such as whats trending, countries, and even dietary restrictions.
- Seller profiles act as a bio section and provides more insights on the sellers story, menu, reviews and even short form video highlight reels to help advertise and market their business.
Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
Onboarding flow
Easy and seamless onboarding experience
Home Screens
- Users are greeted with a map of their current location with pins of flags representing different cuisines from sellers within their area.
- They're able to view the information in a map, list, or hybrid format.
Search and Seller Profile
- You're able to search for different cuisines around you using various filters such as whats trending, countries, and even dietary restrictions.
- Seller profiles act as a bio section and provides more insights on the sellers story, menu, reviews and even short form video highlight reels to help advertise and market their business.
Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
Reflection (Phase 4)
01. Speaking to users
Given a bit more time, I would continue to speak to the community of potential buyers and sellers to further validate the product and build alongside them.
02. Roadblocks / Pain points from food regulations
While working on the designs with the hopes of eventually creating an MVP, I came across many roadblocks such food codes and regulations regarding running a restaurant from a home kitchen.