Hybrid Stack
A curated health and fitness platform meant to Increase both health and lifespan.
Full Case Study Coming Soon...
Overview (Phase 1)
Hybrid fitness: Combining multiple training disciplines such as strength and endurance training to achieve a well rounded fitness level
Role
Founder
Video Editor
UX/UI Designer
UX Research
PROBLEM
Traditional fitness routines that exclusively focus on either strength or endurance training can lead to various health problems and limitations. Opting for one over the other might result in inadequate muscle mass or cardiovascular health. Both of these aspects are crucial for improving both health span and lifespan, referring to both the length of a person's life and the quality of that life.
SOLUTION
Design a platform that leverages both endurance and strength training as well as a variety of features such as video tutorials, healthy recipes, and expert advice. This will help to improve both health and life span as well as dramatically decrease injuries to live a healthier and more sustainable lifestyle.
Timeline
1 months
Tools
Figma, Miro, Adobe CC
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research (Phase 2)
Methods
Since this platform is highly personalized and curated to each user, I felt that it was only right to talk directly with users and include them throughout the entire process from ideation to implementation.
Approach
In order to get early users and gather feedback, I decided to approach people from all fitness backgrounds.
Market Research
Process (Phase 2)
MVP Roadmap
Using a variety of mainly free tools, I built out a roadmap that uses AI and automation tools to deliver a personalized user experience. I also included multiple backups of backups for the users information using different databases to ensure data protection.
Design (Phase 3)
Iterations and Improvements
Before settling down and committing to a final design, I brainstormed several different versions of the main pages and did some usability test/interviews to see if they are viable options. I then went back and improved the designs based on the data I gathered.
1. More Info at A Glance
- We changed the home screen to include more important information at a quick glance.
- We also Introduced more visuals such as a progress bar and charts
2. Emphasis On Just One
- Rather then listing out each workout in a column, theres an emphasis on the current workout along with a more intuitive interface
3. A More Organized Bio
- The bio was first inspired by other social medias but than changed showcase more relevant health information at the forefront.
- Progress photos are broken up into weekly blocks rather then individual photos for better organization.
Iterations and Improvements
Before settling down and committing to a final design, I brainstormed several different versions of the main pages and did some usability test/interviews to see if they are viable options. I then went back and improved the designs based on the data I gathered.
1. Combining Maps + Lists
- Similar to Zillow or Yelp, we decided to combine both views to provide more context and information at first glance
2. Categorized Restaurants
- Restaurants are categorized into specifictopics such as trending, nearby, etc.
- Sellers can promote and sdvertise their businesses through short form videos
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3. Short Highlight Videos
- Instead of a basic bio that just shows the menu and reviews, we decided to incorporate a highlight section to highlight experiences.
- We diciddd to have more of an emphasis on each dish with all of the important information on each card.
Iterations and Improvements
Before settling down and committing to a final design, I brainstormed several different versions of the main pages and did some usability test/interviews to see if they are viable options. I then went back and improved the designs based on the data I gathered.
1. Streamlined Onboarding
- After some user feedback, we realized that the onboarding process plays a huge role in whether or not a user decides to sign up so making it as easy as possible will ensure and increase in user retention.
2. Intuitive Homescreen
- Providing more essential information at the forefront rather. then having to press multiple buttons and navigate through the app to find the info
3. Messages to Video
At first, our intention was to include only a messaging feature. However, we later realized that video calls provide doctors with a richer quantity and quality of information."
Low Fidelity Wireframes
Minimum Viable product (MVP)
MVP Features
To validate the product, I chose to develop an initial MVP (Minimum Viable Product) that was accessible to early users at no cost, allowing me to collect feedback and refine it iteratively.
01. Notion + Airtable (database)
I used Notion as the main dashboard for users as well as a database to store
02. Notion AI + ChatGPT (Artificial Intelligence)
Artificial Intelligence Is utilized to create curated workouts based on each users goals
03. Zapier + Integromat (Automation)
Automation tools were used to create a seamless user experience and quality results in a timely manner
04. API calls and RSS feeds (Updated feeds)
The use of API calls along with automation allows for automatic updates.
05. Mailchimp (Email marketing)
To target ideal users that show an interest in Hybrid Fitness, email marketing tools were used to create an email list and provide periodic updates of new features and deals.
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Onboarding Flow
Easy and seamless onboarding experience
Home Screens
- Users are greeted with a map of their current location with pins of flags representing different cuisines from sellers within their area.
- They're able to view the information in a map, list, or hybrid format.
Search and Seller Profile
- You're able to search for different cuisines around you using various filters such as whats trending, countries, and even dietary restrictions.
- Seller profiles act as a bio section and provides more insights on the sellers story, menu, reviews and even short form video highlight reels to help advertise and market their business.
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Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
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Onboarding flow
Easy and seamless onboarding experience
Home Screens
- Users are greeted with a map of their current location with pins of flags representing different cuisines from sellers within their area.
- They're able to view the information in a map, list, or hybrid format.
Search and Seller Profile
- You're able to search for different cuisines around you using various filters such as whats trending, countries, and even dietary restrictions.
- Seller profiles act as a bio section and provides more insights on the sellers story, menu, reviews and even short form video highlight reels to help advertise and market their business.
Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
Onboarding flow
Easy and seamless onboarding experience
Home Screens
- Users are greeted with a map of their current location with pins of flags representing different cuisines from sellers within their area.
- They're able to view the information in a map, list, or hybrid format.
Search and Seller Profile
- You're able to search for different cuisines around you using various filters such as whats trending, countries, and even dietary restrictions.
- Seller profiles act as a bio section and provides more insights on the sellers story, menu, reviews and even short form video highlight reels to help advertise and market their business.
Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
Reflection (Phase 4)
01.
With the accessibility and affordability of smart technology that we have today, the transition from in-person visits to remote services is inevitable and easer now more than ever.
02.
Moving forward, I would like to also include a way for doctors to prescribe as well as use a delivery service to bring prescription medicine to people in need.
03.
The use of AI and smart technology that's intertwined with the platform allows for patients to receive quick and accurate advice from medical professionals. In turn, medical professionals have more time and resources to see more patients in urgent need.