Full Case Study Coming Soon...
Overview (Phase 1)
Hybrid fitness: Combining multiple training disciplines such as strength and endurance training to achieve a well rounded fitness level
Role
UX/UI Designer
UX Research
PROBLEM
Current healthcare lacks accessibility and affordability
The pandemic has led to medical professionals being overworked and underpaid meaning less people are receiving quality healthcare.
Our current healthcare system is based on a reactive approach meaning curing illnesses and diseases rather than preventing them.
SOLUTION
An all-In-one platform for quality and accessible healthcare
The integration of smart devices, Artificial Intelligence, in conjunction with telemedicine can be the solution that that will provide quality and accessible healthcare to the public.
This will save time for both the patient and medical professionals and allow more time for in-person urgent care for clients that need it.
Timeline
1 months
Tools
Figma, Miro, Adobe CC
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research (Phase 2)
Methods
I experimented with a variety of different methods such as competitive analysis and user personas to get a clear understanding of who the target audience is.
Approach
Through interviews and talking to users, I was able to gather valuable feedback and create research backed designs.
Market Research
37%
Of people used telemedicine in the past 12 month
154%
Increase in Telehealth usage from 2019 to 2020
$400 B
Estimated market by 2027
Who are the users?
(Archetypes)
Based on the research, two different archetypes were created In order to form a deeper understanding of the type of patients that would be using this platform as well as their needs.
What we learned
- Video calls save time for the busy patients as well as provides seclusion for the other
- Video calls also allows for more frequent doctor appointments.
- Most people have smart devices which can help provide more information to doctors.
- AI can take the place of mundane tasks and provide advice to clients based on user data
- Automating other tasks such as scheduling appointments and follow ups with patients
Process (Phase 2)
MVP Roadmap
Using a variety of mainly free tools, I built out a roadmap that uses AI and automation tools to deliver a personalized user experience. I also included multiple backups of backups for the users information using different databases to ensure data protection.
Design (Phase 3)
Iterations and Improvements
Before settling down and committing to a final design, I brainstormed several different versions of the main pages and did some usability test/interviews to see if they are viable options. I then went back and improved the designs based on the data I gathered.
1. More Info at A Glance
- We changed the home screen to include more important information at a quick glance.
- We also Introduced more visuals such as a progress bar and charts
2. Emphasis On Just One
- Rather then listing out each workout in a column, theres an emphasis on the current workout along with a more intuitive interface
3. A More Organized Bio
- The bio was first inspired by other social medias but than changed showcase more relevant health information at the forefront.
- Progress photos are broken up into weekly blocks rather then individual photos for better organization.
Iterations and Improvements
Before settling down and committing to a final design, I brainstormed several different versions of the main pages and did some usability test/interviews to see if they are viable options. I then went back and improved the designs based on the data I gathered.
1. Combining Maps + Lists
- Similar to Zillow or Yelp, we decided to combine both views to provide more context and information at first glance
2. Categorized Restaurants
- Restaurants are categorized into specifictopics such as trending, nearby, etc.
- Sellers can promote and sdvertise their businesses through short form videos
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3. Short Highlight Videos
- Instead of a basic bio that just shows the menu and reviews, we decided to incorporate a highlight section to highlight experiences.
- We diciddd to have more of an emphasis on each dish with all of the important information on each card.
Iterations and Improvements
Before settling down and committing to a final design, I brainstormed several different versions of the main pages and did some usability test/interviews to see if they are viable options. I then went back and improved the designs based on the data I gathered.
1. Streamlined Onboarding
- After some user feedback, we realized that the onboarding process plays a huge role in whether or not a user decides to sign up so making it as easy as possible will ensure and increase in user retention.
2. Intuitive Homescreen
- Providing more essential information at the forefront rather. then having to press multiple buttons and navigate through the app to find the info
3. Messages to Video
At first, our intention was to include only a messaging feature. However, we later realized that video calls provide doctors with a richer quantity and quality of information."
Low Fidelity Wireframes
Minimum Viable product (MVP)
Features
01. Onboarding
To ensure an easy and seamless onboarding process, users are first greeted with a few questions regarding their personal goals before having to input any personal details.
02. Home Screen
This is the main screen that displays all of the different options. It also provides brief information at a glance.
03. Scheduling
Easy and seamless scheduling process to prevent overlapping clients and saves time for medical professionals
04. Reminders
AI can be used to provide reminders to users such as vitamin deficiencies, sleep tips, and overall health advice.
05. Personal Information
This page will provide the user with a general overview of their health using graphs and visuals .
06. Video Calls
Patients can setup phone and video calls where the medical professional utilizes the information of your current health to give health advice.
Onboarding Flow
Easy and seamless onboarding experience
Home Screens
- Users are greeted with a map of their current location with pins of flags representing different cuisines from sellers within their area.
- They're able to view the information in a map, list, or hybrid format.
Search and Seller Profile
- You're able to search for different cuisines around you using various filters such as whats trending, countries, and even dietary restrictions.
- Seller profiles act as a bio section and provides more insights on the sellers story, menu, reviews and even short form video highlight reels to help advertise and market their business.
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Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
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Onboarding flow
Easy and seamless onboarding experience
Home Screens
- Users are greeted with a map of their current location with pins of flags representing different cuisines from sellers within their area.
- They're able to view the information in a map, list, or hybrid format.
Search and Seller Profile
- You're able to search for different cuisines around you using various filters such as whats trending, countries, and even dietary restrictions.
- Seller profiles act as a bio section and provides more insights on the sellers story, menu, reviews and even short form video highlight reels to help advertise and market their business.
Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
Onboarding flow
Easy and seamless onboarding experience
Home Screens
- Users are greeted with a map of their current location with pins of flags representing different cuisines from sellers within their area.
- They're able to view the information in a map, list, or hybrid format.
Search and Seller Profile
- You're able to search for different cuisines around you using various filters such as whats trending, countries, and even dietary restrictions.
- Seller profiles act as a bio section and provides more insights on the sellers story, menu, reviews and even short form video highlight reels to help advertise and market their business.
Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
Personal Profile Flow
- Each user has a profile thats meant to help encourage interaction between buyers and sellers. Through the use of short form videos and text reviews, users can interact with each other through various ways.
Reflection (Phase 4)
01. Making healthcare more inclusive and accessible.
Underrepresented groups don't seem to know that Telehealth is an option. Given more time, I would look into how we could target and educate underrepresented groups
02. The uber for prescriptions medicine
Moving forward, I would like to also include a way for doctors to prescribe as well as use a delivery service to bring prescription medicine to people in need.
03. The rise of AI and smart wearable tech
The use of AI and smart technology that's intertwined with the platform allows for patients to receive quick and accurate advice from medical professionals. In turn, medical professionals have more time and resources to see more patients in urgent need.